menu
about
From Brand Promise to Product Proof.
.experience
20 years
.location
Seattle, WA (PST)
.freelance & full time
Available
.ethos
I learned that the most powerful brand impression happens inside the product. Today, I apply strategic storytelling to complex digital ecosystems. I focus on System Logic—architecting tools that don't just look good, but solve operational problems and drive business growth.
I learned that the most powerful brand impression happens inside the product. Today, I apply strategic storytelling to complex digital ecosystems. I focus on System Logic—architecting tools that don't just look good, but solve operational problems and drive business growth.
I learned that the most powerful brand impression happens inside the product. Today, I apply strategic storytelling to complex digital ecosystems. I focus on System Logic—architecting tools that don't just look good, but solve operational problems and drive business growth.
I learned that the most powerful brand impression happens inside the product. Today, I apply strategic storytelling to complex digital ecosystems. I focus on System Logic—architecting tools that don't just look good, but solve operational problems and drive business growth.
.trajectory
2024 — 2025
Infinitee
VP Creative Strategy & Product Operations
Transformed bespoke service models into a tiered product ecosystem. Architected the 'Growth Model' pricing system and operational SOPs to reduce client decision friction and standardize delivery workflows.
2024 — 2025
Infinitee
VP Creative Strategy & Product Operations
Transformed bespoke service models into a tiered product ecosystem. Architected the 'Growth Model' pricing system and operational SOPs to reduce client decision friction and standardize delivery workflows.
2024 — 2025
Infinitee
VP Creative Strategy & Product Operations
Transformed bespoke service models into a tiered product ecosystem. Architected the 'Growth Model' pricing system and operational SOPs to reduce client decision friction and standardize delivery workflows.
2024 — 2025
Infinitee
VP Creative Strategy & Product Operations
Transformed bespoke service models into a tiered product ecosystem. Architected the 'Growth Model' pricing system and operational SOPs to reduce client decision friction and standardize delivery workflows.
2019 — 2024
Infinitee
Creative Director, Experience Design
Directed the UX strategy for B2B sales enablement platforms and interactive tools. Optimized the information architecture to support sales teams, reducing the client conversion cycle by 15%.
2019 — 2024
Infinitee
Creative Director, Experience Design
Directed the UX strategy for B2B sales enablement platforms and interactive tools. Optimized the information architecture to support sales teams, reducing the client conversion cycle by 15%.
2019 — 2024
Infinitee
Creative Director, Experience Design
Directed the UX strategy for B2B sales enablement platforms and interactive tools. Optimized the information architecture to support sales teams, reducing the client conversion cycle by 15%.
2019 — 2024
Infinitee
Creative Director, Experience Design
Directed the UX strategy for B2B sales enablement platforms and interactive tools. Optimized the information architecture to support sales teams, reducing the client conversion cycle by 15%.
2015— 2019
Big Red Rooster
Associate Creative Director
Architected modular design systems deployed across 100+ locations for enterprise brands like Champion and Home Depot. Established a unified frameworks that ensured consistency and operational efficiency at scale.
2015— 2019
Big Red Rooster
Associate Creative Director
Architected modular design systems deployed across 100+ locations for enterprise brands like Champion and Home Depot. Established a unified frameworks that ensured consistency and operational efficiency at scale.
2015— 2019
Big Red Rooster
Associate Creative Director
Architected modular design systems deployed across 100+ locations for enterprise brands like Champion and Home Depot. Established a unified frameworks that ensured consistency and operational efficiency at scale.
2015— 2019
Big Red Rooster
Associate Creative Director
Architected modular design systems deployed across 100+ locations for enterprise brands like Champion and Home Depot. Established a unified frameworks that ensured consistency and operational efficiency at scale.
2012 — 2014
Brown Bag Marketing
Senior Interactive Art Director
Led UX/UI design for complex healthcare product platforms (Zoetis, Piedmont). Translated strict compliance requirements into intuitive workflows focused on user conversion and loyalty.
2012 — 2014
Brown Bag Marketing
Senior Interactive Art Director
Led UX/UI design for complex healthcare product platforms (Zoetis, Piedmont). Translated strict compliance requirements into intuitive workflows focused on user conversion and loyalty.
2012 — 2014
Brown Bag Marketing
Senior Interactive Art Director
Led UX/UI design for complex healthcare product platforms (Zoetis, Piedmont). Translated strict compliance requirements into intuitive workflows focused on user conversion and loyalty.
2012 — 2014
Brown Bag Marketing
Senior Interactive Art Director
Led UX/UI design for complex healthcare product platforms (Zoetis, Piedmont). Translated strict compliance requirements into intuitive workflows focused on user conversion and loyalty.
2012 — 2012
Fitzpatrick Advertising
Art Director
Established creative operation SOPs and automated workflow tools, increasing department output efficiency by 35%.
2012 — 2012
Fitzpatrick Advertising
Art Director
Established creative operation SOPs and automated workflow tools, increasing department output efficiency by 35%.
2012 — 2012
Fitzpatrick Advertising
Art Director
Established creative operation SOPs and automated workflow tools, increasing department output efficiency by 35%.
2012 — 2012
Fitzpatrick Advertising
Art Director
Established creative operation SOPs and automated workflow tools, increasing department output efficiency by 35%.
2011 — 2012
Southpoint Media
Lead Designer
Led UI/UX execution for digital products, partnering directly with engineering teams to optimize site performance and user interaction models.
2011 — 2012
Southpoint Media
Lead Designer
Led UI/UX execution for digital products, partnering directly with engineering teams to optimize site performance and user interaction models.
2011 — 2012
Southpoint Media
Lead Designer
Led UI/UX execution for digital products, partnering directly with engineering teams to optimize site performance and user interaction models.
2011 — 2012
Southpoint Media
Lead Designer
Led UI/UX execution for digital products, partnering directly with engineering teams to optimize site performance and user interaction models.
2008 — 2011
E2 Marketing
Creative Director
Scaled agency operations from 2 to 15+ team members, defining the organizational structure and creative delivery standards for the firm.
2008 — 2011
E2 Marketing
Creative Director
Scaled agency operations from 2 to 15+ team members, defining the organizational structure and creative delivery standards for the firm.
2008 — 2011
E2 Marketing
Creative Director
Scaled agency operations from 2 to 15+ team members, defining the organizational structure and creative delivery standards for the firm.
2008 — 2011
E2 Marketing
Creative Director
Scaled agency operations from 2 to 15+ team members, defining the organizational structure and creative delivery standards for the firm.
2006 — 2008
Pocket Media Marketing Group
Art Director
Managed production workflows and introduced new large-format revenue streams, increasing agency revenue by 200%.
2006 — 2008
Pocket Media Marketing Group
Art Director
Managed production workflows and introduced new large-format revenue streams, increasing agency revenue by 200%.
2006 — 2008
Pocket Media Marketing Group
Art Director
Managed production workflows and introduced new large-format revenue streams, increasing agency revenue by 200%.
2006 — 2008
Pocket Media Marketing Group
Art Director
Managed production workflows and introduced new large-format revenue streams, increasing agency revenue by 200%.
2005 — 2006
Mal-Ad Promotions
Production Designer
Designed streamlined production workflows that doubled output capacity with existing resources.
2005 — 2006
Mal-Ad Promotions
Production Designer
Designed streamlined production workflows that doubled output capacity with existing resources.
2005 — 2006
Mal-Ad Promotions
Production Designer
Designed streamlined production workflows that doubled output capacity with existing resources.
2005 — 2006
Mal-Ad Promotions
Production Designer
Designed streamlined production workflows that doubled output capacity with existing resources.
.stack
Figma
product design
Figma
product design
Figma
product design
Figma
product design
Adobe CC
brand design
Adobe CC
brand design
Adobe CC
brand design
Adobe CC
brand design
Framer
web design
Framer
web design
Framer
web design
Framer
web design
Webflow
web design
Webflow
web design
Webflow
web design
Webflow
web design
Click Up
project management
Click Up
project management
Click Up
project management
Click Up
project management
Zapier
automation
Zapier
automation
Zapier
automation
Zapier
automation
Gemini
AI acceleration
Gemini
AI acceleration
Gemini
AI acceleration
Gemini
AI acceleration
Typeform
form building
Typeform
form building
Typeform
form building
Typeform
form building
Mailchimp
email marketing
Mailchimp
email marketing
Mailchimp
email marketing
Mailchimp
email marketing
Qwilr
Sales Automation
Qwilr
Sales Automation
Qwilr
Sales Automation
Qwilr
Sales Automation
Google Workspace
business tools
Google Workspace
business tools
Google Workspace
business tools
Google Workspace
business tools
MS Office
business tools
MS Office
business tools
MS Office
business tools
MS Office
business tools
.connect
Let's build something scalable.
I am currently exploring Principal Product Leadership roles where I can drive impact at the intersection of business strategy and design. If you’re looking for a partner to solve complex product challenges, let’s talk.
.connect
Let's build something scalable.
I am currently exploring Principal Product Leadership roles where I can drive impact at the intersection of business strategy and design. If you’re looking for a partner to solve complex product challenges, let’s talk.
.connect
Let's build something scalable.
I am currently exploring Principal Product Leadership roles where I can drive impact at the intersection of business strategy and design. If you’re looking for a partner to solve complex product challenges, let’s talk.
.connect
Let's build something scalable.
I am currently exploring Principal Product Leadership roles where I can drive impact at the intersection of business strategy and design. If you’re looking for a partner to solve complex product challenges, let’s talk.