Portfolio

Led the rebranding of AlignMed Partners, creating a new brand identity, messaging, and comprehensive asset suite to position it as a leader in advanced illness and senior care. The rebrand aligned business goals with employee values, enhancing reputation and positioning the company for accelerated growth.

As Associate Creative Director for Big Red Rooster, A JLL Company, I led the development of interactive programming for the world's largest traveling touchscreen, transforming a semi-trailer into a cutting-edge educational and brand engagement platform. The roadshow significantly increased brand awareness and technician knowledge nationwide.

As Associate Creative Director for Big Red Rooster, A JLL Company, I spearheaded the FX3 brand development for Wells Lamont, from name generation to comprehensive brand toolkit, including logo and packaging design. The "Fit, Flex, Feel" concept successfully captured the glove's value, establishing a foundation for a popular and growing product line.

As VP, Creative Strategy for Infinitee, I led the rebrand of the South Walton Beaches Wine & Food Festival, elevating the brand’s identity with a refined logo, voice, and positioning. The updated assets attracted new audiences while retaining loyal fans, resulting in increased ticket sales and positive feedback.

As VP, Creative Strategy, I led the rebrand of Infinitee Communications, developing distinct brands for commercial real estate and healthcare. I focused on updated print and digital collateral and sales enablement, resulting in clearer communication, shortened sales cycles, and increased digital visibility.

As Associate Creative Director for Big Red Rooster, A JLL Company, I supported the development of the “What’s in Your Core?” campaign for Coretec Floors, playing on the brand name to highlight product durability. The project involved brand positioning, art direction, and updated print and digital collateral to drive sales and reinforce brand values.

As VP of Creative Strategy for Infinitee, I led the branding of East Point Exchange, a mixed-use development designed to uplift the community and avoid gentrification. The project included logo, photography, brand guidelines, and a toolkit, aiming to raise awareness and positively shift perceptions of the area.

As VP of Creative Strategy for Infinitee, I led the branding for The Terraces at Peachtree Hills Place, complementing the parent brand’s vision of “A life well lived.” The project included photography, a brand film, and digital/print assets to drive sales and enhance resident experiences, all aligned with the high-end identity.

As VP of Creative Strategy for Infinitee, I led the branding for Khirallah | Boston, aligning the firm’s identity with its core values of righteous advocacy, grace, and integrity. The project included logo, brand guidelines, photography styling, and print assets for sales enablement, reflecting their commitment to excellence.